It Really Works!
The independent research study was conducted on behalf of Willow by research specialists Q Media under the strict Market Research Society professional Code of Conduct. The research was conducted over a 42-day period between January and March 2009, and tracked 150 female consumers (119 competed the trial) with four dips of research. During the study, consumers were asked to drink 1.5 litres of Willow Water per day, replacing their regular water consumption, and to record changes in skin condition/well-being.
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Research results support Willow beauty water claims
Results from an exhaustive market research initiative undertaken by Willow Water (released March 2009) reveal that 7 out of 10 women saw a distinct improvement in the condition of their skin after a six-week trial replacing their normal tap or bottled water consumption with Willow Water. In addition, 5 in 10 women felt happy with their skin condition by the end of the trial compared to only 1 out of 10 at the beginning of it - conclusive evidence that Willow’s beauty water proposition stands up to tough scrutiny.
Willow Water works on skin problems too
As well as being a totally natural and complexion boosting beauty water which will deliver benefits for most regular drinkers, the detailed research exercise also revealed that Willow can have rapid impact on problem skin:
2 in 3 women with dry skin at the start of the trial felt their skin condition had improved by the end of it
5 out of 6 women who considered their skin condition to be oily at the start of the trial reported improvements
Of those suffering acne prior to the trial, 3 out of 4 reported improvements
Half of those suffering from spots and blemishes noted visible improvements by the end of the trial
Fantastic Taste As Well!
It wasn’t only the skin enhancing benefits of Willow that caught our triallists’ attention. They loved the taste, and were ready to switch to Willow from their usual bottled water brands.
Almost 9 in 10 participants said that they liked the taste of Willow Water
7 out of 10 said that they preferred Willow Water to other bottled water
Over 8 in 10 said they would purchase Willow Water in the future
“Salicin... Working the Magic”
Assessing the research findings, skin-care expert and celebrity makeup artist Armand Beasley says: “The results of the survey are truly amazing. I have been working in the beauty industry for years and have come across many so-called ‘miracle’ products that claim to improve and clear complexions but none can claim to do what Willow Water is proven to actually do. It’s clearly the salicin which is working the magic.”
Salicin – The 'Magic' Ingredient
For the first time ever Willow has been able to conclusively draw a distinct link between the unique, natural, salicin based formulation of Willow Water and its positive complexion boosting effect when consumed on a regular basis.
Salicin has been used for centuries as a natural homeopathic treatment for a variety of ailments, and can be found today in a number of proprietary skin treatment creams and preparations, specifically because of its anti-inflammatory properties and its ability to help prevent pores clogging up.
Read the Full Report
The independent research study was conducted on behalf of Willow by research specialists Q Media under the strict Market Research Society professional Code of Conduct. The research was conducted over a 42-day period between January and March 2009, and tracked 150 female consumers (119 competed the trial) with four dips of research. During the study, consumers were asked to drink 1.5 litres of Willow Water per day, replacing their regular water consumption, and to record changes in skin condition/well-being.
